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A weekly business related podcast hosted by Nick Bramley CEO of IMPACTUS Group. Whilst Nick himself is an engaging Host, the Impact Sessions Podcast comes to life through the quality of the guests Nick is able to attract. Interviews with interesting, engaging and expert guests from all sorts of fields and sectors sharing their real world experiences on everything from; Sales Marketing Leadership Culture People Wellness & Well-Being Strategy Innovation Inspiration Customer Focus Communications PR Entrepreneurship Manufacturing Excellence Branding There is something for everyone and a new episode is released every Tuesday. Why not subscribe to automatically get your ”fix” and maybe a 5* review would be appropriate too? Thanks for your support for The Impact Sessions Podcast
Episodes
Monday Jan 20, 2025
Monday Jan 20, 2025
What a second episode of the recently re-launched 2025 Impact Sessions Podcast......
Meet Larner Caleb, Creative Marketing Director at Dynamic Business Services, a very successful Leeds based Digital Learning (Elearning) business.
Established in 1999, October 2024 saw the 25th anniversary celebrations of a business that has gone from strength to strength over a quarter of a century and still sets new standards with every client project. But there was to be a significant was a twist in 2024.
Larner, who was appointed to the team in late 2023 to drive their on-going marketing ambitions.
These ambitions included a FULL & COMPREHENSIVE re-brand - a re-brand to position the business for even more success into a bright future. A re-brand to reflect the changing DNA of the business and the changing requirements of their clients and prospective clients going forward.
This was a MASSIVE project and a full team effort - but why would a mature, successful business with a strong client base even consider such a move - and are there lessons for others considering something similar?
Listen or watch as we explore the reasons behind the ambition, the process of achieving a hugely successful and impactful re-brand, how three key words created the "heart" of the new brand and how the pressure of a 25th Anniversary Dinner for hundreds of guests focused the project with a non-negotiable launch date.
It's a great episode, based on exploring a great Insights Article written by Larner, which you can also find here:
https://dynamicbusiness.co.uk/a-new-brand-to-celebrate-25-years-of-dynamic/
This is another episode not to be missed…….
Enjoy!
Feedback, as always is most welcome.
Guest Contact Details
Larner Caleb
Tel - +44 (0) 113 323 0760
Email - larner.caleb@dynamicbusiness.co.uk
Web – https://dynamicbusiness.co.uk/
Li - linkedin.com/in/larnercaleb
If you want to visit the back catalogue of previous Impact Sessions Podcasts, you can click here – http://www.impactus-group.com/index.php/podcasts/
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